The real environmentalists are an unconnected group of entrepreneurs working to solve environmental problems. They do not testify in front of the United Nations; they present to venture capitalists to raise growth capital. They do not get awards presented by Prince Harry; they spend 80 hours a week programming a computer to set the perfect zinc ratio to eliminate exhaust from jet engines. People Magazine does not write awards stories about them.
They are capitalists. They plan for profits, not government grants. They make money by selling cleaner, safer, more efficient solutions. They have a passion for the environment, but they still dream of getting rich.
This thesis of this book is that The Real Environmentalists are not the scientists, lawyers, activists, academics or politicians that talk about climate change, how horrible climate change is and how humans have caused it, but the capitalist entrepreneurs working to solve the very real environmental problems we face, regardless of who caused them.
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