Capitalism and Entrepreneurship Are Solving Environmental Issues

Advance Praise for The Real Environmentalists

“The Real Environmentalists is a powerful reminder that true change comes from entrepreneurs who solve problems, not from speeches or slogans. Jim Beach highlights real-world heroes building companies that clean up oceans, recycle resources, and create sustainable industries. This book is proof that capitalism, done right, can save the planet.”
– Adam Coffey – CEO, Author and Advisor to the Middle Market

“I loved The Real Environmentalists. Jim Beach really nails the hypocrisy of people who spend all their time blathering about how much they care about the environment, while flying private among their many massive estates – what he calls performative environmentalism. He also talks about the entrepreneurs who are really making a difference in the environment, working to solve problems such as ship breaking and recycling, battery innovation, and sustainable packaging. It’s a fascinating, informative, fun read.” 
– Margot Machol Bisnow – Founder of Raising an Entrepreneur

 “I first connected with Jim Beach as a guest on his fantastic School for Startups Radio show. His interview style was sharp, driven by a genuine desire to help entrepreneurs succeed. He brings that same practical, no-nonsense approach to The Real Environmentalists. This isn’t another doomsday manifesto; it’s a celebration of the unsung heroes who are fixing the planet, one brilliant business at a time. A powerful and inspiring read!”
– Raghav Gupta – Founder and CEO of Posha, Building Robot Chefs

“In this provocative (and sometimes intentionally annoying) book, Jim Beach argues against ‘performative environmentalism’ in favor of a serious commitment to saving our endangered planet, for our children and grandchildren. He highlights the ‘gritty,’ hands-on work of a group of ‘real environmentalist’ entrepreneurs – scientists and businesspeople who are leveraging the inherent resources of capitalism to make products or offer services that deliver concrete, positive environmental change. I hope Beach inspires others to engage their creativity to develop more pragmatic, real-world solutions to pressing environmental problems.”
– Philip A. Glotzbach, Ph. D, President Emeritus of Skidmore College, and author of ‘Embrace Your Freedom: Winning Strategies to Succeed in College and in Life.’

“The Real Environmentalists is a refreshing and much-needed perspective on sustainability. Jim Beach highlights entrepreneurs who are actually solving problems, not just talking about them. As a hospitality entrepreneur, I’ve seen firsthand how small, intentional choices, like sourcing from local farmers and using biodegradable straws to help protect sea life can make a meaningful impact. This book proves that capitalism and environmentalism are not enemies, but powerful partners in shaping a cleaner, smarter future.”
– Brian Parenteau – Miami Restaurateur

“Meet the Real Environmentalists, a new perspective on sustainability that highlights entrepreneurs taking on the planet’s toughest challenges directly. These stories demonstrate how vision, courage, and capitalism can drive genuine change. With determination, innovation, and fearless execution, Jim Beach shines a light on the visionaries redefining what it means to be an environmentalist. This is a powerful call to action—and a hopeful guide for anyone who thinks business can help save the world.”
– Scott “Intake” Kartvedt – Former Blue Angel Pilot and Author/Keynote Speaker

“Jim does a wonderful job of differentiating the posers, from the true innovators in the climate crisis we face. The book serves as an inspiration.”
– Jeremy Cotter – CEO of YouRise and Co-Founder of AllTrails

“Ever since I met Jim Beach as a guest on his School for Startups Radio show, I have been impressed by his passion for genuine sustainability and smart business practices. It makes perfect sense that Jim would blend these concepts together with his engaging new book, The Real Environmentalists. His straight-shooting, empathetic-yet-practical approach to finding and embracing the positive aspects of doing good work to make the planet a better place is brought home by the way he expertly shines the spotlight on the true heroes of today… the real environmentalists. A great and inspirational read for any business leader, aspiring entrepreneur, or people who want to make the world a better place”
-John Shegerian, CEO/Chairman, ERI & Host, The Impact Podcast with John Shegerian

“Jim Beach is a true champion of entrepreneurs and change-makers. In The Real Environmentalists: How Wayne Elliott and Other Capitalists Will Save the World, he brilliantly challenges the narrative of what it means to be an environmentalist. Instead of glorifying empty promises and performative gestures, Jim shines a spotlight on the real heroes: entrepreneurs who roll up their sleeves, innovate, and actually build solutions that can transform our planet. As the long-time host of School for Startups Radio and an award-winning voice for small business, Jim combines his passion for entrepreneurship with a fresh, optimistic vision for sustainability. His storytelling is bold, thought-provoking, and deeply needed in a world that often overlooks the builders in favor of the talkers. This book isn’t just timely, it’s essential.”
– Catherine B. Roy, Business Coach, TEDx Keynote Speaker, CEO & Founder of LHM Academia